Air Babouche, featured by La Tribune de Marrakech !
We are proud to announce that Air Babouche was brilliantly highlighted in the iconic pages of La Tribune de Marrakech ! Journalist Bérénice Blot honored us with her visit to our showroom in Marrakech, eager to dive into the heart of our universe, our approach, and our unique vision of the contemporary babouche.
An inspiring meeting in the service of Heritage
During this privileged exchange, we shared the story of Air Babouche and our commitment to refreshing this classic of Moroccan craftsmanship while honoring its roots. The discussion focused on bold design, constant innovation, our inspirations, and the unwavering values that drive us: authenticity, sustainability, and the transmission of this ancestral know-how.
Air Babouche: The perfect harmony between Tradition and Innovation
Bérénice Blot was able to explore our unique concept: a babouche 100% handmade in Morocco, entirely reimagined with a raised sole – an innovative detail that merges absolute comfort with a bold style. We discussed the technical challenges inherent in evolving this iconic piece while remaining true to the authentic spirit of Moroccan craftsmanship.
The pride of major local recognition
Being highlighted by a media outlet as iconic as La Tribune de Marrakech, a local reference for trends and creative talents, is a tremendous honor. This local recognition confirms that our project resonates deeply, captivating the interest of Marrakchis and visitors eager to discover the renewal of Moroccan craftsmanship.
✒️ Read the article:
AIR BABOUCHE, The alliance of tradition and modernity - Tribune de Marrakech
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