Air Babouche meets Mr. Lahcen Saadi : a strategic alliance.
We had the distinct honor of welcoming to Marrakech Mr. Lahcen Saadi, Secretary of State in charge of Handicrafts and the Social and Solidarity Economy, accompanied by his team. This privileged meeting was an opportunity to discuss our shared vision : preserving the craftsmanship of Moroccan artisans and showcasing it on the international stage, a key pillar of local development. A source of pride for Air Babouche.
At the heart of a shared vision for Moroccan craftsmanship.
During this constructive visit, we presented to Mr. Saadi our founding approach: boldly combining tradition and innovation to bring a new perspective to the Moroccan babouche. We also highlighted our deep commitment to supporting local artisans and promoting their exceptional work through 100% handmade products in Morocco, a guarantee of authenticity and quality.
Preserve and promote: The mission of Air Babouche and craftsmanship in Morocco.
This meeting further strengthened our conviction: preserving Moroccan craftsmanship and giving it international visibility is an absolute priority to ensure its sustainability. Mr. Saadi expressed his strong support for our initiative, emphasizing the crucial importance of such efforts to energize the sector and proudly showcase it beyond borders, as a true symbol of Made in Morocco.
🎥 Watch the video of the meeting on Instagram:
Meeting of Air Babouche with Secretary of State Mr. Lahcen Saadi
🌐 Read on LinkedIn:
Air Babouche on LinkedIn
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