Last updated: June 2026

This Privacy Policy describes how Air Babouche ("the Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.airbabouche.com (the "Site") or otherwise communicate with us about the Site (collectively, the "Services"). For the purposes of this Privacy Policy, "you", "your", and "yours" refer to you as a user of the Services, whether you are a customer, a website visitor, or another individual whose information we have collected in accordance with this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access the Services.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from various sources, as outlined below. The information we collect and use varies depending on how you interact with us. In addition to the specific uses set out below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

Personal Information We Collect

• Information you provide directly to us The information you submit directly to us through our Services may include: Contact information such as your name, address, phone number, and email. Order information such as your name, billing address, shipping address, payment confirmation, email, and phone number. Account information such as your username, password, security questions, and other information used for account security purposes. Customer service information such as the information you choose to include in your communications with us, for example, when you send a message through the Services. Some features of the Services may require you to provide certain information about yourself directly to us. You may choose not to provide this information, but it may prevent you from using or accessing these features.
• Information we collect about your use We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, network connection information, your IP address, and other information related to your interaction with the Services.
• Information we obtain from third parties Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as: Companies that support our Site and Services, such as Shopify. Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment to fulfill your orders and provide you with the products or services you have requested, in order to perform the contract we have with you. When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties with whom we work, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies. Any information we obtain from third parties will be processed in accordance with this Privacy Policy. See also the section below, Third-party Websites and Links.

How We Use Your Personal Information

• Providing Products and Services. We use your personal information to provide you with the Services in order to fulfill the contract we have with you, including to process your payments, fulfill your orders, send you notifications related to your account, purchases, returns, exchanges or other transactions, to create, maintain, and manage your account, arrange shipping, facilitate any returns and exchanges, and other features and functionalities related to your account.
• Marketing and Advertising. We may use your personal information for marketing and promotional purposes, for example, to send marketing, advertising, and promotional communications by email, SMS, or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.
• Security and Fraud Prevention. We use your personal information to detect, investigate, or take action regarding potential fraudulent, illegal, or malicious activity. If you choose to use the Services and create an account, you are responsible for ensuring the security of your account credentials. We strongly recommend that you do not share your username, password, or other access information. If you believe your account has been compromised, please contact us immediately.
• Communicating with You and Improving the Services. We use your personal information to provide you with customer service and improve our Services. This is in our legitimate interest to ensure our responsiveness, provide you with effective services, and maintain our business relationship with you.

Cookies

Like many websites, we use cookies on our Site. For specific information about the cookies we use in the operation of our store with Shopify, go to https://www.shopify.com/legal/cookies. We use cookies to operate and improve our Site and Services (including to remember your actions and preferences), to perform analytics and better understand user interaction with the Services (in our legitimate interest to administer, improve, and optimize the Services). We may also allow third parties and service providers to use cookies on our Site to better tailor services, products, and advertisements on our Site and other websites. Most browsers automatically accept cookies by default, but you can choose to configure your browser to delete or reject cookies using your browser controls. Please keep in mind that deleting or blocking cookies may negatively impact your user experience and cause some Services, including certain features and general functionalities, to malfunction or become unavailable. Additionally, blocking cookies may not completely prevent how we share information with third parties such as our advertising partners.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for contract performance purposes, legitimate purposes, and for other reasons subject to this Privacy Policy. These may include:

• Vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer service, cloud storage, order processing, and shipping).
• Business and marketing partners to provide you with services and send you advertising. Our business and marketing partners will use your information in accordance with their own privacy notices.
• When you ask us to disclose or otherwise consent to our disclosing certain information to third parties, for example, to ship products to you or through your use of social media widgets or login integrations, with your consent.
• With our affiliates or within our corporate group, in our legitimate interest to operate a successful business.
• As part of a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including to respond to subpoenas, search warrants, and similar requests), to enforce applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or third parties.

We have disclosed the following categories of personal information and sensitive personal information about users for the purposes described above, in the "How We Collect and Use Your Personal Information" and "How We Disclose Personal Information" sections:

• Category Identifiers such as basic contact information and certain order and account information Commercial information such as order information, purchase information, and customer service information Internet or other similar network activity, such as usage data Geolocation data such as locations determined by an IP address or other technical measures
• Categories of Recipients Vendors and third parties who provide services on our behalf (such as internet service providers, payment processors, order fulfillment partners, customer service partners, and data analytics providers) Business and marketing partners Affiliates

We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.

User-Generated Content

The Services may allow you to post product reviews and other user-generated content. If you choose to submit user-generated content to any public area of the Services, that content will be public and accessible to everyone. We do not control who will have access to the information you choose to make available to others, and we cannot guarantee that parties who have access to such information will respect your privacy or ensure its security. We are not responsible for the privacy or security of the information you make public, nor for the accuracy, use, or misuse of any information you disclose or receive from third parties.

Third-Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to unaffiliated sites or sites that we do not control, you should review their privacy and security policies as well as their other terms and conditions of use. We do not guarantee and are not responsible for the privacy or security of these sites, including the accuracy, completeness, or reliability of the information found on these sites. Information you provide in public or semi-public areas, including information you share on third-party social media platforms, may also be visible to other users of the Services and/or users of said third-party platforms, without any limitation on our use or a third party's use of it. The inclusion of such links does not, in itself, imply an endorsement of the content of said platforms or their owners or operators, except in situations set out in the Services.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact information below to request its deletion. As of the effective date of this Privacy Policy, we do not actually know that we "share" or "sell" (as those terms are defined in applicable law) the personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "absolute security." In addition, any information you send to us may not be secure during transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us. The length of time we retain your personal information depends on various factors, for example, whether or not we need this information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights

Depending on your place of residence, you may have some or all of the rights listed below in connection with your personal information. However, these rights are not absolute and may only apply in certain circumstances, and we may in some cases refuse your request as permitted by law.

• Right of Access/Knowledge: You may have the right to request access to the personal information we hold about you, including details about how we use and share your information.
• Right to Deletion: You may have the right to request that we delete the personal information we retain about you.
• Right to Correction: You may have the right to request that we correct the personal information we retain about you.
• Right to Portability: You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.
• Withdrawal of Consent: Where we rely on your consent to process your personal information, you may have the right to withdraw such consent.
• Appeal: You may have the right to appeal our decision if we refuse to process your request. You can do this by responding directly to our refusal.
• Managing Communication Preferences: We may send you promotional emails that you can opt out of receiving at any time by using the unsubscribe option displayed in our emails. If you unsubscribe, we may continue to send you non-promotional emails, such as those related to your account or orders you have placed.

You can exercise any of these rights where indicated on our Site or by contacting us using the contact information provided below. We will not discriminate against you if you exercise any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may require you to verify your identity directly with us. We will respond to your request as soon as possible, as required by applicable law.

Complaints

If you have any complaints about how we process your personal information, please contact us using the contact information provided below. If you are not satisfied with our response to your complaint, depending on your place of residence, you may have the right to appeal our decision by contacting us using the contact information below, or to file your complaint with your local data protection authority.

International Users

Please note that we may transfer, store, and process your personal information outside of the country where you live. Your personal information is also processed by employees and by third-party service providers and partners in these countries. If we transfer your personal information outside of Europe, we will use recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or any equivalent contract issued by the competent authority of the United Kingdom, as applicable, unless the data transfer is to a country deemed to provide an adequate level of protection.

Contact

If you have any questions about our privacy practices or this privacy policy, or if you wish to exercise any of your rights, please call us or send us an email at contact@airbabouche.com or contact us at Palais Farah, Municipalité Ennakhil, Commune Hanout El Bekal, Jnanate, Marrakech 40000, MOROCCO